Senior Art Director
for a digital agency
So much more than a digital studio that works in the entertainment industry – Waste is a fan-powered creative agency. Creating digital and social content for audiences that are hungry to consume anything and everything about their favourite video games? Yes, please!
EXPERIENCE
Creative lead
Generating video and social content for voracious fan communities.
Executing art direction in a hands-on, in-house production process: from concept, script, storyboards, through to delivery. Overseeing and collaborating with illustration, design, 3D, and motion teams.
Facilitated, managed, and mentored the Waste Academy (intern program) and helped guide Fifty Large (Waste’s incubator program).
Clients: Supercell, Riot, EA, Zynga, Big Fish, Square Enix
Art director
for a global above the line agency
In 2017, I moved to London to work for one of the agencies that I’d long admired from the other side of the world. Despite having no previous UK market experience, my digital and integrated experience earned me a place in the creative department at Grey. There I focused on craft, enjoyed pitching concepts while working with other talented creatives, and mastered the nuances between presenting to global and local clients.
EXPERIENCE
Generating creative concepts across TV, OOH, digital and social.
Leading and collaborating with print, motion and interactive designers.
Executing art direction throughout the creative process, from concept, to storyboards, to casting, styling, shooting and post production.
Presenting regularly to clients.
A core member of the team that repeatedly took part in Facebook, Instagram, Snap Inc, and workshops and hackathons.
Clients: GSK, Marks & Spencer, Wild Aid, Birds Eye, Lucozade, Which?, Braun, Duracell.
Creative planner
for a media agency
At UM (Universal McCann) - one of Sydney's leading media agencies, I worked closely with strategy and media teams to plan creative campaigns while gaining a greater understanding of channel roles and media innovations. This was an eye-opening role that not only gave me a solid grasp of media planning but also taught me a host of soft skills that creatives rarely need to rely on (and would definitely impress any accounts and production team).
EXPERIENCE
Amplifying creative ideas across owned, earned, shared, and paid channels.
Applying innovative media opportunities and forged brand partnerships.
Collaborating with clients, creative agencies, and media providers.
Worked on a mix of behaviour change and direct response briefs.
Clients: Transport for NSW, NSW Health, Cancer Institute NSW, Powerhouse Museum, Art Gallery of NSW.
Art Director
for a social agency
During my short but intense time at We Are Social, I achieved one of my ambitions: to work on the entertainment verticals promoting movies, TV series and video games. Here I learned that while the value of a good idea never changes, your role as a creative in a social agency does. My day-to-day involved collaborating with publishers, editorial team, influencers and the social strategy team.
EXPERIENCE
Creative concept development for socially-led campaigns.
Social calendar content development, working closely with designers and copy writers.
Clients: Village Roadshow Films, Netflix (APAC), Chlorox, TAL Insurance.
Art Director
for a creative agency
At The Works, an independent, traditional creative agency, I was responsible for the development and execution of integrated creative ideas. Sometimes working with various copywriters, sometimes on my own, I presented creative solutions for briefs across digital, print, TV, radio, outdoor, promotions/POS, direct and experiential.
EXPERIENCE
Concept development, from scamps, to mac visuals, to creative execution.
Internal and external client presentations.
Strong collaboration with other creatives and wider agency teams, including digital, print and production teams.
Following and championing brand values and guidelines.
Clients: Jim Beam, Canadian Club, Optus, Tetley Tea, Woolworths, Energy Australia.