It’s time to evolve.
We kicked off Clash Royale’s new gameplay mechanic with a gut-busting launch trailer. Evolution happens fast in the Arena, where Barbarian takes a battering before discovering the power of Dark Elixir.
Client
Clash Royale
Role
Lead creative, Senior art director
“A complex, high-craft, high-impact animation from the very first second. Truly epic.”
Animation
It’s not often a creative can say they oversaw pretty much every kind of animation, in-house.
As art director, I worked closely with 2D Frame By Frame artists to bring the storyboards to life, as well as giving the evolution scene the Dragonball Z treatment.
I also collaborated with the 3D teams at key stages when we were designing the look and feel of the Arena, motion-capturing background characters for the crowd, and composing the evolution close ups framing gameplay.
Music production
We wrote the lyrics for a customised track, working with our friends at Lyris to create the theme tune that felt like pumped up combo of Eye of the Tiger and death metal.
23M views
〰️
#1 trending
〰️
23M views 〰️ #1 trending 〰️
Results
The community received the trailer animation with glowing enthusiasm, clocking up 23M views, trending across various markets, and reviving the download rate.
Comically, the players preferred our animation over the actual update itself.
We’ll take it.
