Not just any beef burger…
Challenge
M&S has the unique ability to trace each of their beef products back to the specific farm they were raised on. How do we deliver that very rational message in an emotional way?
Client
Marks & Spencer Food
Role
Creative, Art Director
Talk about provenance and range without departing too far from the creative and drool-worthy food close-ups that M&S are known for.
Toss in summery feels.
Balance with M&S’ iconically dark backgrounds.
Combine dual messaging.
Let the food stylist grill under high heat.
Serve with the elitism of a Parisian production team
Art Direction ‘well-done’
