#jointheherd
Challenge
In the past 40 years, the world has lost 95% of its rhinos. But alarming stats no longer resonate. WildAid, a non-profit, came to us to raise awareness for their #jointheherd rhinoceros rescue campaign. As with many pro-bono briefs: time, budget and assets were as scarce as white rhinos.
Client
Wild Aid
Role
Creative, Art Director
Fallen Kingdom
We timed our tactical ad with the premiere of Jurassic World 2; Fallen Kingdom. It starred Bryce Dallas Howard, a brand ambassador of Wild Aid.
In partnership with Universal Studios, we created a fake movie poster to deliver our straight and somber message. Because, unlike the Jurassic World franchise, in reality, once a species becomes extinct, we can’t bring it back.
The poster went out across Asia in countries where the consumption of wildlife products is a major problem driving up the demand for illegal wildlife trade.
