Phoenix Agent Takeover
VALORANT is one of the few global games where its players feel truly represented because it models its Agents on its player base: by their favourite foods, cultures, interests, and vibes.
When VALORANT’s Agents took over the game’s official social channels, we gave the world a glimpse of Phoenix’s London bachelor pad.
Client
Riot - Valorant
Role
Creative, Art director
Peckham Privilege
We created three cinemagraphs of Phoenix’s apartment, based on his personality: plenty of space for entertaining, a gaming setup with hints of his origins, and a sneaker collection to covet.
Initial sketch