Mini cross-over. Massive impact.
Clash Mini is a spin-off game from Supercell’s well-known Clash of Clans. It looks like adorable, tiny chess – and at soft launch, our community agreed. Countless comments comparing it to ‘Wizard Chess’ indicated a goldmine of audience interest overlap: Harry Potter X Clash Mini.
When the right opportunity came in the form of Harry Potter’s 25th anniversary of the Philosopher’s Stone (it’s only obscure if you’re a Muggle), we leaned into one of the film’s most memorable moments to create some buzz for the game’s push to go global.
Client
Clash Mini
Role
Lead Creative, Art director
“Knight to E5.”
“That’s totally barbaric!”
We complemented our shot-for-shot 3D animation with a quick and dirty TikTok lipsync. This particular audio had been trending heavily, so we gave it the Mini treatment. For peak silliness, we used as few shots as possible but dialed up the dramatics for the character poses.
Not me.
〰️
Not Hermione.
〰️
YAOU.
〰️
Not me. 〰️ Not Hermione. 〰️ YAOU. 〰️
Results
The TikTok spin-off videos, using the viral sound by @kimberlypizzo, had the highest AER on the Clash Mini TikTok that month, garnering 49k views and a 15% engagement rate. The videos had a significantly higher than average video viewership compared to the rest of our content, owing to the topic & style.