Summon your Eikon
We started developing a bespoke AR filter that would allow fans to embody Final Fantasy XVI’s protagonist, Clive, and unleash the monster Ifrit through their selfies.
While the wider brand campaign pivoted away from this execution, I worked closely with our 3D artists to explore and develop different triggers and filter effects.
Client
Square Enix - Final Fantasy XVI
Role
Lead Creative, Art Director
The Final Fantasy series has amassed a cult following and has traditionally been celebrated for its rich storytelling and multifaceted characters. With the release of FFXVI, the creators aimed to widen its appeal even further by bridging the world of fantasy with a touch of grounded reality. So we created some long-format content with insights from real-world experts to help fans delve deeper into the lore.
Grounding Final Fantasy XVI in realism